Research
Knowing your user is key. The only way to do that is through research, including interviews, testing, focus groups or in person conversations.
Architecture
Organize your ideas, the structure of the site, layout the pathways of your user's journey via site maps, process flows, and journey maps.
Design
Put your visions to work by sketching, whiteboarding, brainstorming, wireframing, prototyping and ultimately visualizing everything your user experiences.